Creative solutions emerge only after comprehensive research, analysis and strategic thinking. This Strategic Design Process benefits our clients and guides every Valiant project.

Phase 1: Project Analysis – work closely with clients to gather valuable information, review project options, define and establish goals.

1. client interview
2. discuss goals
3. review project options
4. define project guidelines
5. set budget, timelines, and scope
6. establish project goals

Phase 2: Research & Strategy – assemble an expert creative team to research the market, brainstorm ideas and create a strategy to achieve the project goals.

1. research the competition
2. identify target market
3. evaluate brand ideas
4. define project strategy and direction

Phase 3: Design & Message – explore new ideas for delivering messages to attract, engage and retain customers.

1. explore ideas
2. develop strategic messaging
3. define design options
4. create concept layouts
5. client review